Notes from the Field #2: If You're Always Competing on...
One thing I've noticed over the years is that when a business keeps losing work on price, the conversation tends to…
Notes from the Field #1 - Branding Ain't About a Logo
Branding has to be one of the most misunderstood words in business. Mention the word and most people instinctively…
The Problem Probably Isn't Your Brand
One thing I've learnt over the years is that businesses are remarkably good at diagnosing symptoms and remarkably…
Most Businesses Do Not Need A Rebrand
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and…
Your Business Probably Does Not Have a Lead Problem
Matthew’s Notes From The Field
Observations on business strategy, brand positioning, leadership perception and…
