Marketing budgets are in trouble - in real terms (as a % of revenue), they dropped for UK businesses in 2024 according to Sagefrog. And they look set to drop again in 2025.
Add into that the increasing cost of, well, everything, marketers are being pushed into doing more with less.
Following through on some tactical tips won't move the dial and help you grow in 2025.
Instead, you need to get back to basics.
My 10 Low Cost Tips For High Impact Marketing document has lots of practical advice - it can be downloaded here.
In summary:
- Get aligned around strategy - you and your whole team need to know the direction you're heading. Everyone needs to know how they contribute to the business goals.
- Know your customer - it's fundamental, but it's so often missed in busy businesses.
- Think differently about employment - in 2025, you don't have to employ someone for every job that needs to be done - think freelance, think fractional.
- Get set-up with marketing platforms - your customers are your biggest asset and your CRM is your most important tool. Bar none.
- Build repeatable processes - one-off, disposable marketing is a waste of respources. Repeatable processes take time to set-up but pay dividends throughout the year.
- Build a content-repurposing process - get your content in multiple forms and multiple places.
- Stretch your budget with partnerships - work together to reduce costs and increase impact.
- Go exponential with referrals - did you know referred customers are statistically more likely to refer their friends?
- Make careful use of AI - it's not a silver bullet but if you do it right, it's a productivity improver.
- Review, review, review - iterative improvements are they way forward - when budgets are tight, the smalest of details matter.
Download the full white paper here.
